Ranch styles and country living is far deeper and more complex than just an aesthetic to put on because you like how it looks (though there's nothing wrong with it if you do—we enjoy the representation). It's about a blue-collar, hard-working spirit that runs through every American no matter how long you've waved the flag. It's true—the country lifestyle is about keeping your chin up, working hard, and building a life for yourself that is simple and happy. Without rural farmers, ranchers, cattlemen, and laborers, there wouldn't be a lot going on in this country—and we'd certainly all be a lot hungrier than we are right now.

And when it comes to the clothes you wear in your day-to-day life, do you really know what that company stands for? Likely not, and that's why it's more important now than ever to trust your style and aesthetic with a lifestyle brand that not only creates high-quality apparel with a cattle company style but also supports the livelihood and values of the hard-working country folk all across this nation. And though a lot of businesses won't disclose that information, everyone here at YLB Cattle Co. wears it proudly on their sleeves (or their heads) for all to see and appreciate.

YLB Cattle Co. was founded with one simple purpose: to inspire those around us to overcome life's obstacles with hard work, dedication, and hope in their hearts. We know that life isn't always easy, and no matter how good it gets, there's always a chance for disaster to strike. But that's all the more reason to face those challenges head-on and overcome them by living your life to the fullest every single day. Like John Wayne once said, "Courage is being scared to death but saddling up anyway." And when it's time for you to saddle up in your own life, why not do it in a YLB Cattle Co. hat?

Now that all sounds nice, but what is it that really sets YNOT Lifestyle Brand—or YLB Cattle Co.—apart from the other hat and ranch apparel brands out there? Well, we'd like to use this blog to tell you a little bit about that.

What Sets YLB Cattle Co. Apart?

Running a quality farm and ranch lifestyle apparel company is harder than you might think. It requires not only creating quality merchandise that is built to endure the tough country lifestyle while still keeping the overall aesthetic fresh and new, but it also requires complete authenticity in all that we do. That's because people are smarter than those massive corporations give them credit for, and they can smell a disingenuous brand a mile away. As such, every hat, shirt, and decal that we make here is rooted in the following four key principles that we believe set us apart from any other lifestyle brand out there today: integrity, quality, passion, and authenticity.

Integrity

We keep all our business above board here at YLB Cattle Co. We refuse to sacrifice quality to save a buck when we know that our loyal customers expect durable hats from our store. We also refuse to play financial games with our customers: no exorbitant shipping fees, no pointless price hikes, and if you're ever unsatisfied with the quality of your hat, you can send it right back to us within 30 days, and we'll have that money back into your account before you know it. Integrity is essential—and that's just the way we've always done it here at YLB Cattle Co., and we don't intend to change that for anything.

Quality

More than anything we can say or any cause we support with our success here at YLB Cattle Co., we want the quality of our apparel speaks for itself—it's just the way we like it. As we briefly mentioned above, we only use the highest-quality materials while still keeping our prices at an affordable and competitive rate. That way, we can give every one of our customers a whole lot more bang for their buck.

Moreover, quality doesn't just mean the look, cost, and feel of the materials used; it also means how well they hold up for day-to-day use. When you buy and receive a hat from our selection, like those available right now in our Summer '23 line of ranch caps, you'll know right from the first feel of it sitting on your head that it is going to last you for years to come.

Passion

As we said in the introduction, this isn't all about money for us. We have a passion for what we do and a love of the message of optimism that we try to put out into the world with our brand. Far too many brands and businesses only care about the money and are willing to sacrifice their values just to rake in a little extra cash—but not YLB Cattle Co. Our customers come first, our message comes second, and the money is an afterthought because when you wear one of our hats, we want you to find a bit of relief knowing that it's something you can proudly stand behind.

Authenticity

We'll say it one last time: authenticity is key. We were just country kids, friends, and families not too long ago before we started YLB Cattle Co. And since then, well, not much has really changed. We still live that small-town country lifestyle that we're used to; all that's different is that we now have a platform that we can use to spread a message of positivity and farm life appreciation around the country. And if you ask us, there's nothing more country than that.

Get Your YLB Cattle Co. Hat Today

So, if you've liked what you've read here and think that you can entrust us with your hard-earned money in exchange for a high-quality ranch cap, then give our selection of hats a quick browse here at YLB Cattle Co. We've always got an influx of newer, differently-styled hats coming into our shop, so you're bound to find a design and look that you're going to love. Plus, we occasionally offer other gear as well, such as shirts and ranch accessories.

We look forward to seeing you in a YLB Cattle Co. hat!